I loved Henrik Karlsson’s piece, “A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox.”
A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people. It is like the time someone told the composer Morton Feldman he should write for “the man in the street”. Feldman went over and looked out the window, and who did he see? Jackson Pollock.
So what do you write about to find your people?
You ask yourself: What would have made me jump off my chair if I had read it six months ago (or a week ago, or however fast you write)? If you have figured out something that made you ecstatic, this is what you should write. And you do not dumb it down, because you were not stupid six months ago, you just knew less. You also write with as much useful detail and beauty as you can muster, because that is what you would have wanted.
If you do this, Karlsson says, “You will write essays that almost no one likes…. Luckily, almost no one multiplied by the entire population of the internet is plenty if you can only find them.”
This is really a great summary of the best thing that writing and sharing your work can do for you.