Every single time some stranger online says something dumb or rude or completely beside the point to me, I think of Paul Ford’s “Why wasn’t I consulted?”:
“Why wasn’t I consulted,” which I abbreviate as WWIC, is the fundamental question of the web. It is the rule from which other rules are derived. Humans have a fundamental need to be consulted, engaged, to exercise their knowledge (and thus power), and no other medium that came before has been able to tap into that as effectively.
I’ve taken it to appending the phrase (and acronym: WWIC) to all random tweets and Instagram comments and it instantly turns them comedic. “You suck,” becomes, “WHY WASN’T I CONSULTED? You suck.” See how much easier that is to deal with? WWIC highlights that here is a lonely soul lost in the cosmos, shouting into the void, reaching out for any kind of contact, or sign that they exist.
Scroll down, swipe left, “thank u, next.”