Can’t see the video? Watch it here→
Show Your Work! is a kind of sequel — if the last book was about stealing influence from others, this one is about influencing others by letting them steal from you.
So it made sense for the new book trailer to echo the last one. As I joked then, I sort of hate book trailers, so I decided to make a cute dog video disguised as a book trailer instead.
The thing I hate about most video production is that it just takes too much money and time. I made this trailer in two afternoons, using equipment I already owned, with software that came standard on my iMac — I shot the footage with my Panasonic Lumix, made the animations in Keynote, recorded the music and voiceover in Garageband with my Blue Yeti USB mic, and hacked it together using iMovie. (I do NOT recommend ever using iMovie for anything, but I knew it would work for what I had in mind.)
I thought I might show a little bit of my work, below. (See what I did there? Ha.) It ended up getting a little long, so skip to the end if you just want takeaways.