The last time an ad agency tried its hand at a blackout poem, it was for a Lexus ad. Today’s ad agency blackout poem comes from Microsoft, on page four of the Marketplace section of the Wall Street Journal:
It’s part of Microsoft’s new $150,000,000 advertising campaign. Read more about it here.
Since the folks at Microsoft are such big fans, it seems only right and natural that they should buy each of their 60,000 employees a copy of Newspaper Blackout Poems in September.
That’s fair, right?
(Spotted again by the eagle-eyed Linda Ball. Mark Larson pointed me to the image.)
UPDATE: see more ads from the campaign in the comments of this post