My wife loves to sew and she’s quite the craft-blog connoisseur, so this afternoon she dragged me over to the first Austin CRAFT Magazine Release Party for a little bit. Amazingly, I wasn’t the only guy there. I sat and doodled and ate cupcakes and watched everybody crafting, and it got me thinking about do-it-yourself, and how our generation as a whole is becoming more interested in making things. (Witness Maker Faire.)
I also started thinking about artists who not only make their art, they TEACH others how to make art. This, in a way, not only makes them even more beloved to their pre-existing fans, it also makes them new fans, and new patrons: when you teach someone how to make a certain type of art, you are, in effect, generating more interest for your art form, and creating more consumers for it.
But even more important, you’re welcoming people into a club. “You too can make art! It helps your soul grow! Join us!”
Not only that: the market for a club to belong to is infinite.