Listening to an interview with artist William Kentridge, he explained the origins of The Centre for the Less Good Idea, an “interdisciplinary incubator space” he started in Johannesburg.

The name comes from a Twsana proverb: “When the good doctor can’t cure you, find the less good doctor.”

From the Centre’s website:

Often, you start with a good idea, It might seem crystal clear at first, but when you take it off the proverbial drawing board, cracks and fissures emerge in its surface, and they cannot be ignored. It is in following the secondary ideas, those less good ideas coined to address the first idea’s cracks, that the Centre nurtures, arguing that in the act of playing with an idea, you can recognise those things you didn’t know in advance but knew somewhere inside of you.

The Centre hosts all sorts of events, in person and online. I was unaware, for example, that Kentridge and Walter Murch had collaborated. Here’s their recent conversation: