A few things I thought a lot about while on the road touring behind Steal Like An Artist:
1. You are a traveling salesman.
Look, if you’re lucky enough to have a publisher that sends you on book tour, they’re sending you out there to do one thing: sell books.
A lot of writers don’t like to think of the commerce side of what they do, and to them I say: look at the back cover of your book. See that fucking barcode? That’s a product. Products need to be sold.
You may not want to be in sales, but the quicker you can embrace the role, the more comfortable you’ll be, and the better you’ll get at it.
Unless you wrote a shitty book, you have something every salesman dreams of: a product you believe in. Don’t be shy. Sell the thing.