This is kind of what my book looks like before the pages actually happen, which is fun, I think, because it looks nothing like the finished product…
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Meg was quoted big-time in a great PD article today about how sustainability doesn’t equal the hippie/granola scene or spending lots of money:
“There’s this preconceived notion that living green costs more, which isn’t necessarily true,” says Meghan Feran, architectural resource coordinator for the Cleveland Green Building Coalition. “The main things are that it’s healthier, more energy-efficient and better for the environment. It’s win-win across the board.”
Feran says the three fundamental principles of green-building — energy-efficiency, resource conservation and good health — address issues that help save the earth and the individual from illness and bankruptcy. She says many people inquire about green alternatives because of toxins in the home that put them or their children at risk. And although many people think that living green costs more, it actually aims to save you money.
“Look at what you’re paying at the pump,” Feran says. “Imagine what your utility bills are going to look like in six months.”
Meg’s ideas about bringing sustainability to the mainstream audience by appealing to the pocke book are really on target. We will be seeing lots more quotes from her in the future…mark my words!
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