In my letter, “On working bigger (or not),” I shared some notes on scale, reduction, and enlargement, including an old theory I have about the web:
Online, big work gets smaller, while smaller work stays the same or gets bigger.
You can use this to your advantage. For most of my career, I have worked essentially in miniature, with almost every image I create happening in a small sketchbook or a page no bigger than a piece of typing paper.
It occurred to me very early on that if you take a little sketchbook doodle, scan it, and put it up on your blog, you essentially don’t lose anything in the transmission. (Unlike, say, looking at a tiny reproduction of Raphael’s School of Athens in an art history textbook or something.)
Read more here.