One of my least favorite quotes on creativity comes courtesy of ad man George Lois:
You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).
I hate this quote for two reasons:
I think the word “Creative” should never be used as a noun
I am one of the more cautious people I know
A few months ago, a reporter said to me in the middle of an interview, “It seems like you haven’t made any bad choices.” I stammered for a bit and mumbled something about how I’ve been very lucky, but then I told the truth: I’m not a big risk-taker.