“…with his third collection of stories, “In Persuasion Nation,” he’s peddling a line of signature goods. Expertly made, unmistakably his, they’ll be consumed with gusto by the loyal customers who enjoyed “CivilWarLand in Bad Decline” and “Pastoralia.” It’s the kind of ironic twist he delights in: George Saunders, sworn enemy of commodification, is in danger of becoming a dependable brand name.”
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Artists out there: there’s a lesson to be learned.
Name awareness. Identification. Purpose. Packaging. Marketing. Graphics. Image. Distribution. Quality assurance. Cumulative impressions. Remembrance. Relationship. Word of mouth. Lifelong customers.
If the customer has heard of us, we’ve done our job.
“Me and my wife are Buddhists,” Saunders has said, “and one of the things they teach is that it’s only your limited point of view that makes things holy or unholy.”
Brand-loyalty: isn’t it the dream of every artist?
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UPDATE: Meg sent me this article later this morning, “Building A Brand With A Blog.”