Want to get ahead in advertising? Then learn how to navigate MySpace, and pick up a programming language or two.
Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists who can navigate MySpace.
At an American Association of Advertising Agencies conference in New York last week, Colleen DeCourcy, chief experience officer for JWT, spoke about how social networks can be exploited for advertising purposes.
…. “Digital anthropologists are going to be the next people you scramble to hire,” DeCourcy said.
Maybe I should add “digital anthropologist” to my résumé. Save yourself the trouble! Hire me!