This was inspired by Maureen’s post about taking her mother to Bob Evans for lunch. I’ve gone out to lunch with my mom and grandma several times, and grandma always picks “Bob’s.” When I looked around at the people there, I always wondered what was the appeal…
Then, a few years ago, Meg came across this article in the NYTimes. It profiles a small town in West Virginia where there are two major restaurants: a cozy, somewhat David-Lynchian diner, and a Bob Evans. And the writer, in this really wonderful way, turns the two restaurants into symbols of two different Americas. But this was the excerpt that really caught me:
The goal at every Bob Evans restaurant is to be the same as every other Bob Evans restaurant. ”We want to make sure the experience someone has in New Martinsville is the same as the one they’d have in Orlando, St. Louis or Baltimore,” said Tammy Roberts Myers, the P.R. director at the Bob Evans headquarters in Columbus, Ohio. The company’s guiding principle is simple: consistency, in everything from ambience to the distance between tables to the arrangement of food on your plate.
”Going out to eat is risky,” said Steve Govey, the Bob Evans regional manager for the Ohio Valley. ”You never know what you’re going to get. But at Bob Evans, that’s not true. Our strategy is being completely predictable, something people know they can count on.”
When I think about all the changes my grandmother has witnessed in her lifetime, and the way her body and her mind is changing, I think, “no wonder she wants to go to Bob Evans.” There aren’t any suprises there. It’s safe.
I’d like to turn this into a full length…